Today, the Sony Corporation is known for everything from its groundbreaking Walkman music player to the PlayStation 2. What it doesn’t have is a PlayStation 3.
Sony’s been trying to get the PlayStation 3 out for years, and finally they got enough press to be able to announce that they were putting the console to work in the retail setting, and they have now officially announced a deal with Square Enix to bring the PlayStation 3 to the US.
Sony knows that it doesnt have a PlayStation 3, and that its not really in the best of hands with Nintendo as the only major console maker in the US. They really really want to get the Sony Playstation 3 in the US, but Square Enix have a lot of problems with the UK. Sony are the only major console maker that they would risk an outright ban over, and Square Enix are known to be a bit more lax with the UK, so it would be hard to persuade them to go.
Square Enix are rumored to be the biggest Sony competitor in the UK, and they’re currently selling PlayStation 2 games on a third-party basis. This means that if Square Enix wanted to sell PlayStation 3 games in the UK, they’d have to sell them on a third-party basis, which means that no other games in the same way.
Sony would have to be careful about just releasing games they don’t want for the UK, otherwise they’d be in conflict with the EU, which doesn’t really seem to be Sony’s style.
If Sony could have been more careful about releasing games they dont want, theyd have been in a much more competitive situation with Microsoft and Nintendo. But it seems that Square is in a different situation and so they can charge more for overseas games, which is bad for them as well as for the Japanese gamers.
Now I know that this may sound like a bit of a contradiction, but I have to say that I kinda like Square’s new strategy. They’re releasing games that they dont want for the US that now have a great deal of exposure overseas. This makes them more of a threat to MS and Nintendo, who are trying to maintain their market share in the UK.
To be fair, Square is really just a Japanese company. They have only a couple of games for the UK and those are out of their hands. But that doesn’t mean they are going to stop fighting for the game rights in the UK. We’ve seen Japanese companies fighting for the rights to the Japanese games and now Square is fighting for the rights to the Japanese games. And, like I said, they have a lot of exposure overseas.
Sony wants to use their muscle in the UK to maintain their dominance in the UK market, and they are determined to do so. And they are also ready to fight. Sony is already buying into the London Games Festival, which is a competition designed to promote gaming culture in the UK. And one of the biggest winners is Square.
Square is a company that makes video game software and services. Sony is a company that makes video game consoles. The two are often in direct competition, which is why the two have developed some pretty serious animosity. It’s probably because both Sony and Square are trying to maintain their dominance. But with a little marketing genius on the part of Sony, Square may be able to become the dominant player in the UK console market.